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Keywords: Complex service systems
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2252–2265.
Published: 24 September 2018
...Angela Gracia B. Cruz; Elizabeth Snuggs; Yelena Tsarenko Purpose While theories of complex service systems have advanced important insights about integrated care, less attention has been paid to social dynamics in systems with finite resources. This paper aims to uncover a paradoxical social...
