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Keywords: Complex services
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 56–80.
Published: 20 May 2024
...Jonas Nilsson; Jeanette Carlsson Hauff; Anders Carlander Purpose In modern societies, consumer well-being is dependent on choices regarding complex services, such as investments, health care, insurance and lending. However, evaluating costs of such services is often difficult for consumers due...
Journal Articles
The effects of innovation types and customer participation on organizational performance in complex services
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 27–55.
Published: 16 May 2023
...Peter Samuelsson Purpose This study aims to explain the effects of different types of innovations on organizational performance in terms of firms’ external effectiveness and internal efficiency. The study examines the interrelationship of technical and nontechnical innovations in complex services...
