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Keywords: Comprehension fluency
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2199–2231.
Published: 09 September 2024
... takes in consumption imagery is evaluated as a mediator. The studies further check if color attribute serves as a moderator of such color naming effect and that the naming factor contributes to consumption imagery fluency directly or indirectly alters such through their impact on comprehension fluency...
