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Keywords: Compulsive competitive tendering
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 971–972.
Published: 31 July 2007
...Gábor Hoványi David Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish 2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...
