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Keywords: Computer management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (3): 146–159.
Published: 01 March 1970
...-June 1967), pp. 145-154. Vol. 14, No. 8 (May 1968), pp. 513-524. (22) Churchman: "Marketing Theory as Marketing Man- (6) Luhn, H. P . : " T h e Automatic Derivation of Information agement", p. 321. 159 © MCB UP Limited 1970 Marketing information systems Computer management Marketing...
