... and internationalization of SMEs in the context of networks. © Emerald Group Publishing Limited 2010 Innovation International business Small to medium‐sized enterprises Computer software New Zealand Innovation and internationalization are important for a small, open economy such as New Zealand where...

... marketing phenomena and make better marketing decisions. Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released ones) and then publishing their evaluations...

... uncertainty (e.g. uncertainty about the dominant technology). © Emerald Group Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland rapid and proactive behaviour in internationalisation...

... Norwegian computer software firms. The findings suggest that the firm's network relationships are determinant with regard to which foreign entry forms they choose and to some extent, which markets they decide to enter. Whereas terms such as agent, distributor, licensee, and foreign subsidiary might have...

...Jim Bell Presents the findings of a comparative study into the export behaviour and internationalization of small computer software firms in Finland, Ireland and Norway. These findings challenge many of the underlying assumptions of conventional internationalization“stage” theories and lead...

.... Suggests that extensions to the hierarchy, such as media planning, could occupy future research. © MCB UP Limited 1993 Advertising effectiveness Analytical hierarchy process Computer software Creativity Decision making Models ...