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Keywords: Computerized video content analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1610–1649.
Published: 31 May 2022
... Computerized video content analysis Crowdfunding success prediction Multimodal analysis Video ad Video ad content Predictive model The global crowdfunding market has been growing rapidly – from US$0.7bn to US$12.3bn between 2016 and 2020 (Statista , 2017, 2021a). Due to the increasingly intensive...
