... of the computer for qualitative data analysis by drawing on discussions from a broad range of other social science disciplines. Examines the merits and disadvantages of these applications and discusses some of the concerns which have been expressed about their use. Through this discussion aims to progress...

...Malcolm T. Cunningham; T. Roger Pyatt This pragmatic research in the marketing of industry‐specialised commercial systems operating upon mid‐range computers was carried out in the United Kingdom during 1987 with the purpose of studying how international computer hardware manufacturers use...

... examples using a figure as an aid. Adds case two — which concerns computers — and uses by way of illustration another figure. Summarises that if AID is used intelligently and with proper regard for its limitations, it can be relevant to a wide range of current marketing problems. © MCB UP Limited 1980...