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Keywords: Conflict management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 453–476.
Published: 04 April 2008
... negative impact on marketing activities, thereby leading to organisational inefficiency. © Emerald Group Publishing Limited 2008 Conflict Conflict management Conflict resolution Although the inevitability of friction between socially dependent colleagues has motivated continued...
