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Keywords: Construct definition
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1147–1159.
Published: 16 April 2020
...Kevin E. Voss; Alex R. Zablah; Yu-Shan (Sandy) Huang; Goutam Chakraborty Purpose This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach In two studies, a sample of 736 construct definitions...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 5–26.
Published: 08 February 2013
...David A. Gilliam; Kevin Voss Purpose Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide marketing researchers with a practical procedure for writing construct definitions. Design/methodology/approach The paper reviews important...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1561–1588.
Published: 15 November 2011
..., not provable fact. A construct can be “reasonable or unreasonable” (in its definition) but it can't be “true or false” (validated). Construct definition Content validity Reliability Marketing knowledge Marketing Measurement A detailed comparison of Churchill's method and the C‐OAR‐SE method...
