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Keywords: Construct pricing practices
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 27–48.
Published: 08 February 2013
... price, via a medium competition‐informed price, to a high value‐informed price) (see Nagle and Hogan, 2006). Because our study is cross‐sectional, we are not able to test predictions over time. We do include penetration pricing as a reference in comparisons with other strategies. Construct pricing...
