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Keywords: Construct-to-measure validity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1924–1941.
Published: 14 November 2016
... in the present article. 04 10 2016 04 10 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Psychometrics C-OAR-SE construct models for judgment constructs Construct-to-measure validity Convergent validation Object...
