Keywords: Consumer Behaviour
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2025) 59 (11): 2585–2606.
Published: 17 October 2025
... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product gentrification Society Consumer behaviour Since its introduction by sociologist Ruth Glass in the 1960s, the concept of gentrification has been a prominent subject of debate...
Journal Articles
European Journal of Marketing (2023) 57 (9): 2572–2591.
Published: 16 October 2023
.... Ageing process Elderly Coping strategies Food practices Public policy Consumer behaviour Samuel Guillemot can be contacted at: samuel.guillemot@univ-brest.fr 24 11 2020 05 09 2021 12 05 2022 16 11 2022 24 04 2023 17 06 2023 27 09 2023 © Emerald...
Journal Articles
European Journal of Marketing (2022) 56 (5): 1269–1300.
Published: 26 April 2022
..., whilst promoting trust and perceptions of quality. Originality/value Previous studies on local food consumer behaviour have considered the influences on local food consumer behaviour in quite binary terms (self-interest and altruistic factors). This study unpicks the key influences on the purchase...
Journal Articles
European Journal of Marketing (2022) 56 (1): 31–71.
Published: 14 October 2021
... risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface management “Wow, we sound a bit precious, don’t we. I grow strawberries...
Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (3): 700–725.
Published: 24 September 2020
...Fernando R. Jiménez; Edward Ramirez; Art Diaz Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by escalating violence. Design/methodology/approach...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2019) 53 (12): 2556–2581.
Published: 27 August 2019
... may increase with additional deliberation by shoppers. Originality/value There is relatively little work in marketing that applies dual-process theories to investigate consumer behaviour. The present study extends the use of dual-process theories in marketing, demonstrates a new method...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (9-10): 2151–2172.
Published: 24 September 2018
... 06 2018 26 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Decision making Marketing research However, previous studies have only examined attribute NA rather than alternative NA. This study aims...
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce studies. Consumer behaviour Trust Privacy E-commerce Emotions Fuzzy-set qualitative comparative analysis (fsQCA) The contribution of this paper in the literature is twofold. First, we extend...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (9-10): 1522–1529.
Published: 12 September 2017
..., and provides an interdisciplinary framework for understanding brands. Consumer behaviour Corporate branding Brand culture Cultural branding Visual culture Jonathan E. Schroeder can be contacted at: jesgla@rit.edu 07 07 2017 10 07 2017 © Emerald Publishing Limited 2017...
Journal Articles

or Create an Account

Close Modal
Close Modal