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Keywords: Consumer Demand
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (3): 61–72.
Published: 01 March 1988
... Demand Customer satisfaction Industrial Marketing Industrial Purchasing Consumer Demand or Customer Satisfaction? by Kenneth Bernard University of Strathclyde, UK It is generally accepted as fact that, in so far as the evolution of thought and the practice of teaching are concerned, marketing...
