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1-9 of 9
Keywords: Consumer Protection
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1094–1114.
Published: 09 May 2016
... remain open for further research, in providing a better understanding of the effects of unit pricing, our study contributes to the theory of shopping behaviour and to the debates surrounding consumer protection and retail competition. 1. We report Partial Eta Squared (η2...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 387–405.
Published: 30 March 2012
... of advertising complainants – the bloggers. © Emerald Group Publishing Limited 2012 Advertising standards Consumer protection Advertising agencies Ethics Case study Self‐regulation within the advertising industry is a common model that exists in numerous countries throughout the world...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (1-2): 5–16.
Published: 01 January 2006
... it is generally believed to be by marketing academics. © Emerald Group Publishing Limited 2006 Consumerism Consumers Consumer protection The accusation that contemporary marketing practice contributes to creating a consumerist or materialist society is a serious one. If it has merit...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (1-2): 36–50.
Published: 01 February 2002
... into differences in managerial attitudes towards consumerism in two contrasting environments. This paper is intended to fill this gap in the literature. The research question for this study is presented as follows: © MCB UP Limited 2002 Management techniques Consumer protection Social...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (1): 41–46.
Published: 01 January 1988
... into the current state of consumer protection, hitherto not an issue in this country. © MCB UP Limited 1988 China Consumer Protection Marketing Channels Quality Consumer Protection in China: The Current The Current State of the Art State of the Art by Suk-ching Ho and Yat-ming Sin 41 Department...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 7–16.
Published: 01 March 1987
... and marketing practices, and European managers' willingness to share the responsibility of consumer protection with government and consumer groups is welcomed. The most constructive consumer affairs programmes are reported to be in the areas of product quality, consumer research and information. © MCB UP...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (4): 264–274.
Published: 01 April 1978
... of consumer protection measures on private and social costs; the realities of consumer behaviour and the needs of the customer; and the workings of the modern competitive marketing system. Sums up that consumerism leads to decisions being made on behalf of consumers, rather than by consumers, which can only...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (4): 283–298.
Published: 01 April 1978
... manufacturers, retailers, neighbours, relations, and, on a more extreme scale, the media. © MCB UP Limited 1978 Consumer protection Journal publishing Which? Shopper's Guide Promotional mix I 283 This article traces the development of consumer practices by the United Kingdom's independent...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (4): 253–263.
Published: 01 April 1978
... of consumers are protected and that consumers receive a fair deal. © MCB UP Limited 1978 Consumerism Consumer protection Retailing | 253 In this article the similarities in the manner in which consumerism has found expression in various western countries are emphasised. The authors assert...
