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Keywords: Consumer appeal
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Journal Articles
The allure of celebrities: unpacking their polysemic consumer appeal
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2025–2053.
Published: 05 June 2019
... of cultural meaning, the authors conceptualise them here instead as human beings/performers with a multi-constitutional, polysemic consumer appeal. Design/methodology/approach Supporting evidence is drawn from autoethnographic data collected over a total period of 25 months and structured through...
