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Keywords: Consumer authenticity
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Journal Articles
European Journal of Marketing (2016) 50 (9-10): 1858–1878.
Published: 12 September 2016
...Valerie Gannon; Andrea Prothero Purpose The purpose of this paper is to consider the use of beauty blogging selfies in conveying consumer authenticity. The authors used an under-researched consumer-based authenticity approach. Design/methodology/approach The authors adopt a practice theory...

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