Keywords: Consumer behaviour
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Journal Articles
European Journal of Marketing (2025) 59 (11): 2585–2606.
Published: 17 October 2025
... 03 09 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product gentrification Society Consumer behaviour Since its introduction by sociologist Ruth Glass in the 1960s, the concept of gentrification has been a prominent...
Journal Articles
European Journal of Marketing (2023) 57 (9): 2572–2591.
Published: 16 October 2023
... (life events and social role, changes in human capital related to ageing) and the different reactions (coping strategies) that lead to changes in food practices. The paper uses the life course paradigm (LCP; Moschis, 2007), a general consumer behaviour model organised around the notions...
Journal Articles
European Journal of Marketing (2022) 56 (5): 1269–1300.
Published: 26 April 2022
..., whilst promoting trust and perceptions of quality. Originality/value Previous studies on local food consumer behaviour have considered the influences on local food consumer behaviour in quite binary terms (self-interest and altruistic factors). This study unpicks the key influences on the purchase...
Journal Articles
European Journal of Marketing (2022) 56 (1): 31–71.
Published: 14 October 2021
... Emerald Publishing Limited Licensed re-use rights only Complaint management Social risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface...
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Journal Articles
European Journal of Marketing (2021) 55 (3): 700–725.
Published: 24 September 2020
...Fernando R. Jiménez; Edward Ramirez; Art Diaz Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by escalating violence. Design/methodology/approach...
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Journal Articles
European Journal of Marketing (2019) 53 (12): 2556–2581.
Published: 27 August 2019
... may increase with additional deliberation by shoppers. Originality/value There is relatively little work in marketing that applies dual-process theories to investigate consumer behaviour. The present study extends the use of dual-process theories in marketing, demonstrates a new method...
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Journal Articles
European Journal of Marketing (2018) 52 (9-10): 2151–2172.
Published: 24 September 2018
..., the following hypotheses were developed: Consumer behaviour Decision making Marketing research Previous research identified two drivers that affect choice model performance, attribute/alternative non-attendence (NA) and choice task complexity (e.g., Dellaert et al., 2012 ; Hensher...
Journal Articles
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... studies. Consumer behaviour Trust Privacy E-commerce Emotions Fuzzy-set qualitative comparative analysis (fsQCA) The theory of complexity and configuration theory both have inherent the principle of equifinality (Von Bertalanffy, 1968), which states that more than one possible complex...
Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (9-10): 1522–1529.
Published: 12 September 2017
... interaction with brands concerns consumer-generated brand content, in the form of photographs, films and videos. Consumer behaviour Corporate branding Brand culture Cultural branding Visual culture Research on brands and branding has expanded to include cultural, sociological and theoretical...
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Journal Articles

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