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Keywords: Consumer behaviour
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Journal Articles
Product gentrification and its implications for consumers and communities
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (11): 2585–2606.
Published: 17 October 2025
... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product gentrification Society Consumer behaviour Since its introduction by sociologist Ruth Glass in the 1960s, the concept of gentrification has been a prominent subject of debate...
Journal Articles
Fostering healthy ageing through understanding food coping strategies
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2572–2591.
Published: 16 October 2023
... in the lives of senior citizens (life events and social role, changes in human capital related to ageing) and the different reactions (coping strategies) that lead to changes in food practices. The paper uses the life course paradigm (LCP; Moschis, 2007), a general consumer behaviour model organised...
Journal Articles
Exploring consumer constructions of local food: meanings and influences
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1269–1300.
Published: 26 April 2022
..., whilst promoting trust and perceptions of quality. Originality/value Previous studies on local food consumer behaviour have considered the influences on local food consumer behaviour in quite binary terms (self-interest and altruistic factors). This study unpicks the key influences on the purchase...
Journal Articles
For all to see: social risk and observable complaining on Facebook
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 31–71.
Published: 14 October 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Complaint management Social risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing...
Journal Articles
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2308–2343.
Published: 16 June 2021
... of relationships; those established between the brand and the customers and those that emerge between community members. Muñiz and O’Guinn’s (2001) seminal work on BC advocated three common markers for any community to form and function: Consumer behaviour Children Online community brand community...
Journal Articles
Caught in the crossfire: reactions to persistent mortality salience
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 700–725.
Published: 24 September 2020
...Fernando R. Jiménez; Edward Ramirez; Art Diaz Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by escalating violence. Design/methodology/approach...
Journal Articles
Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1355–1381.
Published: 20 May 2020
... creative and innovative output (Chan et al., 2011 ; Dahl and Moreau, 2002 ; Goode et al., 2010 ; Gick and Holyoak, 1983 ; Martins et al., 2015) , as discussed in more detail below. Creativity Consumer Behaviour New product development Regulatory fit Regulatory focus...
Journal Articles
How religiosity influences the consumption of luxury goods: exploration of the moral halo effect
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2530–2555.
Published: 27 September 2019
... at: soneto@uwyo.edu 05 01 2018 18 06 2019 05 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Religion Consumer behaviour Morality Luxury consumption Mindsets Moral emotions Moral vs marketplace mindsets Moral licensing...
Journal Articles
If you think about it more, do you want it more? The case of fairtrade
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2556–2581.
Published: 27 August 2019
... may increase with additional deliberation by shoppers. Originality/value There is relatively little work in marketing that applies dual-process theories to investigate consumer behaviour. The present study extends the use of dual-process theories in marketing, demonstrates a new method...
Journal Articles
How real are virtual experiences?: For a better understanding of virtual experiences and their impact on consumers’ real life
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Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1612–1636.
Published: 19 June 2019
..., and the likely repercussions on their lives. In the next section, we present the AOL technique that meets these criteria. 31 10 2017 01 06 2018 09 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour...
Journal Articles
Consumers’ online brand-related activities (COBRAs) on SNS brand pages: An investigation of consuming, contributing and creating behaviours of SNS brand page followers
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Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1833–1853.
Published: 16 April 2019
... as consumers’ online brand-related activities (COBRAs). Design/methodology/approach As an empirical test of the proposed conceptual model, the quantitative research features an online survey of a sample of 359 German Facebook users. Findings Word of mouth benefits from consuming behaviour...
Journal Articles
Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations
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Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1546–1584.
Published: 25 February 2019
...-use rights only Consumer behaviour Consumer innovativeness Green issues Recent times have been marked by growing environmental challenges, including global warming, energy security and resource scarcity, resulting in mounting pressures to minimize the human ecological footprint...
Journal Articles
“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images
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Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 279–298.
Published: 06 February 2019
... 02 06 2017 04 06 2018 28 08 2018 22 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Perception Marketing communications Consumers often process marketing communications appearing outside...
Journal Articles
Influence of non-attendance on choices with varying complexity
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Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2151–2172.
Published: 24 September 2018
... 06 2018 26 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Decision making Marketing research However, previous studies have only examined attribute NA rather than alternative NA. This study aims...
Journal Articles
Intergenerational influences on children’s food preferences, and eating styles: A review and call for research
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Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2532–2543.
Published: 24 September 2018
... only Consumer behaviour Family Health Nutrition Children Socialization Marketing scholars have long been interested in understanding how family members, particularly parents, influence children’s consumption behavior (Ward, 1974). With the dramatic rise in childhood obesity...
Journal Articles
User experience in personalized online shopping: a fuzzy-set analysis
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Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce studies. Consumer behaviour Trust Privacy E-commerce Emotions Fuzzy-set qualitative comparative analysis (fsQCA) The contribution of this paper in the literature is twofold. First, we extend...
Journal Articles
Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative
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Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 159–181.
Published: 24 January 2018
... they watch a TV commercial. The emotions taken into account in this study are included within the category “cognitive states” and belong to Category 7 of the taxonomy developed by Storm and Storm (1987) . Consumer behaviour Creativity Design Behaviour Advertising effectiveness Advertisements...
Journal Articles
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
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Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1612–1630.
Published: 12 September 2017
... consumers’ superstition-based decision-making. Social influence plays a key role in the shaping of consumer behaviour (Argo et al., 2005 , Argo and Main, 2008 , Dahl et al., 2001), as consumers may change their behaviour to convey a positive image to an outsider (Ashworth et al...
Journal Articles
Corporate branding in perspective: a typology
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Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1522–1529.
Published: 12 September 2017
..., and provides an interdisciplinary framework for understanding brands. Consumer behaviour Corporate branding Brand culture Cultural branding Visual culture Jonathan E. Schroeder can be contacted at: jesgla@rit.edu 07 07 2017 10 07 2017 © Emerald Publishing Limited 2017...
Journal Articles
Climbing down the ladder makes you play it safe: The effect of the status of a rejecter on product evaluation
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Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 946–959.
Published: 08 May 2017
... self-concept. Consumer behaviour Social exclusion Social status Sociometric status Product design Product choice Life after retirement could be an unexpectedly painful experience, which you will find difficult to adapt to. UK’s Institute of Economic Affairs (2013) reports...
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