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Keywords: Consumer behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (11): 2585–2606.
Published: 17 October 2025
... 03 09 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product gentrification Society Consumer behaviour Since its introduction by sociologist Ruth Glass in the 1960s, the concept of gentrification has been a prominent...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2572–2591.
Published: 16 October 2023
... (life events and social role, changes in human capital related to ageing) and the different reactions (coping strategies) that lead to changes in food practices. The paper uses the life course paradigm (LCP; Moschis, 2007), a general consumer behaviour model organised around the notions...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1269–1300.
Published: 26 April 2022
..., whilst promoting trust and perceptions of quality. Originality/value Previous studies on local food consumer behaviour have considered the influences on local food consumer behaviour in quite binary terms (self-interest and altruistic factors). This study unpicks the key influences on the purchase...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 31–71.
Published: 14 October 2021
... Emerald Publishing Limited Licensed re-use rights only Complaint management Social risk Social exchange theory Social media virtually present others Consumer behaviour Employee communications Interaction Perception Consumer attitudes Services marketing Marketing research Interface...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2308–2343.
Published: 16 June 2021
... is the corresponding author and can be contacted at: robertjs1000@aol.com 24 09 2019 08 04 2020 26 10 2020 10 02 2021 18 02 2021 19 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Children Online...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 700–725.
Published: 24 September 2020
...Fernando R. Jiménez; Edward Ramirez; Art Diaz Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by escalating violence. Design/methodology/approach...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1355–1381.
Published: 20 May 2020
..., leaving resources unutilized. Creativity Consumer Behaviour New product development Regulatory fit Regulatory focus Co-creation Analogical reasoning Consumer psychology Consumers desire creative experiences and expect to have a voice when it comes to the development of new products...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2530–2555.
Published: 27 September 2019
... 05 01 2018 18 06 2019 05 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Religion Consumer behaviour Morality Luxury consumption Mindsets Moral emotions Moral vs marketplace mindsets Moral licensing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2556–2581.
Published: 27 August 2019
... may increase with additional deliberation by shoppers. Originality/value There is relatively little work in marketing that applies dual-process theories to investigate consumer behaviour. The present study extends the use of dual-process theories in marketing, demonstrates a new method...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1612–1636.
Published: 19 June 2019
... and interactions related to a virtual world (Grumbach, 2007). 31 10 2017 01 06 2018 09 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Projective techniques Virtual reality Album-on-Line Virtual experiences...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1833–1853.
Published: 16 April 2019
... as consumers’ online brand-related activities (COBRAs). Design/methodology/approach As an empirical test of the proposed conceptual model, the quantitative research features an online survey of a sample of 359 German Facebook users. Findings Word of mouth benefits from consuming behaviour...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1546–1584.
Published: 25 February 2019
.... Paparoidamis can be contacted at: nicholas.paparoidamis@devinci.fr 22 11 2017 19 04 2018 20 07 2018 09 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Consumer innovativeness Green issues First...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 279–298.
Published: 06 February 2019
... effects suggest that if the primary task involves deeper processing, few cognitive resources are left for processing the transparent overlay image[ 2 ]. Then, the consumer may judge the image to be less interfering and thus have a more favorable image evaluation. Consumer behaviour Perception...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2532–2543.
Published: 24 September 2018
... of forces that can help to guide our consumption behaviors as adults. Originality/value A detailed agenda for future research is proposed. Consumer behaviour Family Health Nutrition Children Socialization Marketing scholars have long been interested in understanding how family members...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2151–2172.
Published: 24 September 2018
..., the following hypotheses were developed: Consumer behaviour Decision making Marketing research Previous research identified two drivers that affect choice model performance, attribute/alternative non-attendence (NA) and choice task complexity (e.g., Dellaert et al., 2012 ; Hensher...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1679–1703.
Published: 08 June 2018
... studies. Consumer behaviour Trust Privacy E-commerce Emotions Fuzzy-set qualitative comparative analysis (fsQCA) The theory of complexity and configuration theory both have inherent the principle of equifinality (Von Bertalanffy, 1968), which states that more than one possible complex...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 159–181.
Published: 24 January 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Creativity Design Behaviour Advertising effectiveness Advertisements Usage scenarios Measured emotions A wide range of products for many different functions are continually being replaced...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1522–1529.
Published: 12 September 2017
... interaction with brands concerns consumer-generated brand content, in the form of photographs, films and videos. Consumer behaviour Corporate branding Brand culture Cultural branding Visual culture Research on brands and branding has expanded to include cultural, sociological and theoretical...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1612–1630.
Published: 12 September 2017
... at: Harmen.Oppewal@monash.edu 08 02 2015 24 11 2015 15 10 2016 16 01 2017 11 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Cognition Cross-cultural studies Social groups Personal selling...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 946–959.
Published: 08 May 2017
... rejected by a high status source. Consumer behaviour Social exclusion Social status Sociometric status Product design Product choice As predicted in H1, the status of a rejecter had a significant influence on purchase intentions for ordinary products. The main effect of social...
