... that marketers can optimize their strategies by aligning marketing initiatives with the diurnal shifts in construal levels to enhance consumers engagement. Time of day Construal level Cognitive resource availability Consumer choice The University of Seoul, South Korea This work was supported...

... as a psychological safeguard against recurring negative emotions associated with difficult choices. Design/methodology/approach This paper tested authors’ hypotheses across four studies: three experimental studies, including one with consequential choice, and one study analyzing actual consumer choices. Study 1...

... options Construal level theory Experimentation Consumer choice Regret Maximization Consider the scenario where two consumers subscribe to a magazine and as a reward can choose either a case of wines or a set of towels. Once the decision is finalized, one consumer is happy with her chosen...

... A: Price US$ 4.95 Quality 80. Brand B: Price US$ 4.25 Quality 70. © Emerald Group Publishing Limited 2014 Meta-analysis Attraction effect Consumer choice Marketers have long been interested in understanding how consumers’ choices are influenced by the set of product alternatives...

... Consumer choice Clients Marketing 150 | European Journal of Marketing 9, 2 The Customer-Seller Value Match by G. W. Smith A successful marketing policy sells to a defined client, it does not merely sell indiscriminately. The effective promotion, be it across a counter or a national advertising...