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Keywords: Consumer credit
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Journal Articles
Journal Articles
European Journal of Marketing (2020) 54 (9): 2223–2244.
Published: 29 June 2020
.../approach The authors administered an online survey to credit card owners (n = 1,288) in an emerging economy in which consumer credit is characterized by extremely high interest rates (i.e. Brazil). The authors used covariance-based structural equation modelling to analyse the data and test...
Journal Articles
European Journal of Marketing (1991) 25 (5): 7–19.
Published: 01 May 1991
... an active and differentiated credit policy,and international differences in credit policy are more pronounced than inter‐industry differences. © MCB UP Limited 1991 Consumer credit Export Financial management Marketing mix ...

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