... discrimination Price optimization Consumer credit Risk-based pricing Financial services Sales incentives Advances in artificial intelligence (AI) and analytics and falling costs for data storage have led firms to increasingly take advantage of data-driven models and automation to improve marketing...

.../approach The authors administered an online survey to credit card owners (n = 1,288) in an emerging economy in which consumer credit is characterized by extremely high interest rates (i.e. Brazil). The authors used covariance-based structural equation modelling to analyse the data and test...

... an active and differentiated credit policy,and international differences in credit policy are more pronounced than inter‐industry differences. © MCB UP Limited 1991 Consumer credit Export Financial management Marketing mix ...