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Keywords: Consumer credit
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 56–86.
Published: 29 May 2023
... have access to individual-level search information through cookies, other examples also exist in offline contexts. For example, in consumer lending, financial institutions gain access to consumer credit scores that they use to assess customer’s risk profiles, which can be used as a criterion...
Journal Articles
Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2223–2244.
Published: 29 June 2020
.../approach The authors administered an online survey to credit card owners (n = 1,288) in an emerging economy in which consumer credit is characterized by extremely high interest rates (i.e. Brazil). The authors used covariance-based structural equation modelling to analyse the data and test...
Journal Articles
Exporters′ Credit Policy: An Anglo‐West German Comparative Study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (5): 7–19.
Published: 01 May 1991
... an active and differentiated credit policy,and international differences in credit policy are more pronounced than inter‐industry differences. © MCB UP Limited 1991 Consumer credit Export Financial management Marketing mix ...
