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Keywords: Consumer culture theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 622–650.
Published: 24 January 2022
...Amélia Brandão; Paolo Popoli Purpose This paper aims to provide a better understanding of negative consumer–brand relationships in social-media-based anti-brand communities from a consumer culture theory (CCT) perspective. In particular, it investigates the purpose and the meaning of the consumer...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (1-2): 189–212.
Published: 08 February 2016
.... It is equally important to question how a typical consumer might deal with a lifestyle of reduced consumption. The travails of this singular type of journey are what the following research explores. © Emerald Group Publishing Limited 2016 Academic staff Consumer culture theory Autoethnography...
