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Keywords: Consumer ethics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (7): 1612–1646.
Published: 26 May 2026
...-seeking, reduce reliance on post hoc rationalizations, and help consumers persist in ethical decision-making. Originality/value This study integrates Kierkegaardian existentialism into consumer ethics, distinguish CED from moral disengagement, and reframe the attitude–behavior gap as a problem...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 691–712.
Published: 13 April 2020
...@sussex.ac.uk 07 03 2018 30 11 2018 05 07 2019 31 10 2019 06 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Entitlement Consumer ethics Free upgrade Opportunistic behavior Preferential treatment RQ3...
