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Keywords: Consumer evaluations
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Journal Articles
The good, the bad and the variable: How evaluations of past editions influence the success of sequels
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1466–1486.
Published: 08 July 2014
... estimation. Findings – Past evaluations of previous editions are related to sequel success. High variability among evaluations of past editions seems to be a negative weighting factor regarding the impact that past evaluations have on sequel buying. The relationship between consumer evaluations of past...
