...You Li; Yaping Chang; Zhen Li; Lixiao Geng Purpose Although buy-online-and-pick-up-in-store (BOPS) has been widely implemented by companies, scant attention has been paid to its effect on consumer experience and the concomitant outcomes. Using the psychological ownership theory, this study aims...

...Lia Zarantonello; Silvia Grappi; Marcello Formisano; Bernd H. Schmitt Purpose This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can...

... consumer experiences can be staged in smaller, independent and local businesses. Deighton (1992 , p. 362) suggests that “marketing reveals itself as an intrinsically dramatistic discipline”. A vocabulary of performance describes marketers who script and provide the props and stage for consumers...