... to examine whether and how the BOPS experience (vs online experience) can enhance consumer loyalty. Design/methodology/approach Study 1 investigated the consumer loyalty of shopping experience (self-pickup vs delivery) on actual consumer behavior through secondary data. Studies 2, 3 and 4 were controlled...

...Sigal Segev; Ayalla Ruvio; Aviv Shoham; Dalia Velan Purpose – The purpose of this paper is to examine the effect of acculturation on immigrant consumers’ loyalty. The authors posit that the acculturation orientation of immigrants determines their consumer loyalty to both ethnic and mainstream...