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Keywords: Consumer orientation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (10): 66–79.
Published: 01 October 1986
... by summarizing the experimental work involved and goes on to state that the earlier specified criteria is worthy of further investigation with a view to develop a fully operational STM model. © MCB UP Limited 1986 Consumer orientation Consumers New products Research 66 A Consumer-Based Model...
