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Keywords: Consumer preference
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2171–2194.
Published: 29 June 2020
... of food consumption. Practical implications The results show that consumers prefer food consumption with a pattern (vs non-pattern). Thus, it would be better to generate marketing activities that allow customers to satisfy their pattern-seeking more easily. Originality/value This study advances...

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