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Keywords: Consumer response
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 521–542.
Published: 11 May 2026
... on consumer responses and investigates boundary conditions. Design/methodology/approach The research uses a series of experiments (Studies 1–4) and text analysis (Study 5). Studies 1, 2 and 3 test the effects of AI-labelling on consumer responses across Eastern and Western cultures and investigate...
Includes: Supplementary data
