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Keywords: Consumer responsibilisation
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Journal Articles
Shalini Parth, Bhupesh Manoharan, Rishikesan Parthiban, Israr Qureshi, Babita Bhatt, Krishanu Rakshit
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2538–2565.
Published: 26 January 2021
...Shalini Parth; Bhupesh Manoharan; Rishikesan Parthiban; Israr Qureshi; Babita Bhatt; Krishanu Rakshit Purpose This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its...
