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Keywords: Consumer revenge
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Journal Articles
Consumer anger: a label in search of meaning
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1602–1628.
Published: 12 September 2016
... in this study, covering a period from 1976 to 2015. Anger Service failure Boycott Consumer revenge Contempt Outrage Over the past two decades, marketers have examined exit decisions (Hirschman, 1970), customer complaints (Grégoire and Fisher, 2008), negative word-of-mouth (Wetzer et al...
