...Ben Kerrane; Katy Kerrane; Shona Bettany Purpose This paper aims to examine the under-researched role grandfathers play in consumer socialization, shifting research attention from the usual focus on parent/child transfers to better reflect contemporary changes in child socialization processes...

...Robert Harrison; Risto Moisio; James Gentry; Suraj Commuri Purpose Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes...

... mediates these relationships, and individuals’ materialistic values moderate the mediation. Research limitations/implications This study demonstrates the psychological and behavioral outcomes of consumer socialization via digital media among young adult consumers. It introduces and empirically...