... that consumers seem to approve more of non-profit entities than for-profit entities, with the government approving the most. Research limitations/implications The introduction of AI certification to marketing/social media contributes to work on consumer trust and AI acceptance and structures AI certification...

... was found to negatively affect consumer perceptions of unethical marketing behavior by firms. It was also revealed that perceived unethical marketing behavior decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is stronger among male...