... mutual value and sustaining consumer–brand relationships. This study aims to investigate whether artificially intelligent conversational agents (CAs) designed with impression management behavior can effectively elicit consumer self-disclosure. Design/methodology/approach Synthesizing research across...

...Sphurti Sewak; Jayati Sinha Purpose This research aims to investigate when and why intersectional inclusive brand ads featuring models with and without visible disabilities positively impact consumer−brand relationships (CBRs). Design/methodology/approach Across four online experimental...

...Brittney C. Bauer Purpose While consumer–brand relationships bring to mind commonalities such as shared interests and values, the way consumers construe information can differ depending on the situation and their connections to the brand. This study aims to propose that construal level impacts how...

... Meredith E. David can be contacted at: meredith_david@baylor.edu Consumer-brand relationships Psychometrics Measurement scales Interpersonal relationships Attachment style Interpersonal attachment It is well-established that consumer preferences and choices are influenced by ones...