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Keywords: Consumers’ cultural orientation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 212–270.
Published: 19 December 2025
... 08 10 2025 28 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Green consumption fsQCA Meta-analysis Consumers’ cultural orientation The issues around climate change and environmental deterioration have gained...
