...Hayley Cocker; Rebecca Mardon; Kate L. Daunt Purpose This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members. In doing so, this study...

...Máire O Sullivan; Brendan Richardson Purpose This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of consumption communities has been overlooked because of a focus on communities...

...Richa Agrawal; Giridhar Ramachandran Purpose This study aims to identify the benefits and costs of participation in small group consumption communities (SGCCs), and understand how benefits and costs experienced in these communities differ from those experienced in large group consumption...

... experiences Consumer culture Paradoxes Consumption communities Post-postmodernism Transitional phenomena The second phase necessitated the recruitment of a small number of key FM community members, to supplement the data from the netnographic process and more fully grasp consumers’ lived experiences...