... the role of this interplay in unfolding (aesthetic) consumption experiences. By adopting a dialogical approach both to identity and emotional states, the study problematises prior theorisations of emotional states as reactive responses, especially in the cases where consumption entails multisensory...

... to a transitional mode of experience, which lies on the borders of reality and fantasy, and is realised both at the individual and the tribal levels. Originality/value This study makes a threefold contribution. First, it advances the understanding of the paradoxical aspects of consumption experiences in light...