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Keywords: Consumption field-driven entrepreneurship
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (1): 63–82.
Published: 25 September 2018
..., the independent (indie) music field in which unstructured interviews were conducted with nascent and established cultural entrepreneurs. Findings The authors introduce and justify their theoretical framework of consumption field driven entrepreneurship (CFDE) that captures the tripartite process via which...
