... a quantitative bibliometric analysis with a chronological-thematic review and a qualitative content analysis to develop a more comprehensive understanding of this novel area and suggest future research courses. Findings The bibliometric analysis reveals the key performance indicators as well as the social...

... for the analysis using data from Fortune 500 companies. A qualitative content analysis process identifies the interfaces of CSP and their communications on firms’ website. The process allows the authors to collect CSP data systematically from firm websites and to identify relevant variables through the patterns...

.... Design/methodology/approach The study undertakes a digital ethnography approach and content analysis of Twitter data. A total of 6,803 valid tweets were collected over the period when panic buying was at its peak at the beginning of the first lockdown in March 2020. Findings The panic buying phase...

...Jan Kietzmann; Leyland F. Pitt Purpose The purpose of this paper is to summarize the main developments from the early days of manual content analysis to the adoption of computer-assisted content analysis and the emerging artificial intelligence (AI)-supported ways to analyze content (primarily...

...Linda W. Lee; Amir Dabirian; Ian P. McCarthy; Jan Kietzmann Purpose The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided...

...Jeannette Paschen; Matthew Wilson; Karen Robson Purpose This study aims to investigate motivations and human values of everyday consumers who participate in the annual day of consumption restraint known as Buy Nothing Day (BND). In addition, this study demonstrates a hybrid content analysis method...

... and the group problem solving perspective of rumors. Design/methodology/approach In Study 1, 72,749 messages posted by 5,777 users over a 13-month period on two rival online brand forums were content analyzed using linguistic inquiry and word count, a linguistic content analysis program. In Study 2, two...

..., Journal of Public Policy & Marketing, Marketing Science, Journal of the Academy of Marketing Science) across four decade intervals (i.e. 1980s, 1990s, 2000s and 2010/2011). The research sought answers to three research questions. Design/methodology/approach Content analysis...

... combining quantitative content analysis and correspondence analysis. The former methodology allowed for documentation of anthropomorphic package elements, whereas the latter facilitated the study of structural relationships between anthropomorphic cues and product-related attributes such as type, category...

... Advertising rhetoric Figurative language Processing Attitudes Memory Likeability Content analysis Consumer behaviour Thus, liking's influence on advertising effectiveness calls into question extant research linking rhetorical works with increased processing (e.g. Mothersbaugh et al...

... population. This paper aims to address these issues. Design/methodology/approach Content analysis explores the changing role of foreign female actors in Japanese television advertising for the years 1992 and 2002. Advertisements' setting, roles, appeals, and verbal and nonverbal communications are tested...

.../methodology/approach Data collected by 22 in‐depth individual qualitative interviews in Morocco and France were subjected to two‐stage formal content analysis. Findings This study reveals the importance of normative social influence, the properties of the taboo, contagion from the content of the ad...

... and anti‐consumption. Design/methodology/approach The paper applies a mixed‐method approach of qualitative and quantitative methods. Internet postings of 790 boycott supporters are analyzed by means of a content analysis. The relevance of different motives is examined via frequency analysis...

... campaigning and political marketing are identified. Although the term is widely used in Australasia, Europe and North America, there is no previous empirical research on agenda‐setting in Greece. The article outlines a content analysis of press coverage over the period of the campaign for the European...