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Keywords: Content community
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 695–723.
Published: 09 May 2016
...Valeria Noguti Purpose This study aims to uncover relationships between content communities post language, such as parts of speech, and user engagement. Design/methodology/approach Analyses of almost 12,000 posts from the content community Reddit are undertaken. First, posts’ titles...
