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Keywords: Content strategy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1285–1317.
Published: 20 March 2025
... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Luxury brand Customer engagement Social media Twitter Brand communication Content strategy Information richness Marketer-generated content A luxury brand is generally perceived...
