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Keywords: Continuous commitment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (10): 1598–1621.
Published: 20 September 2013
...Chatura Ranaweera; Kalyani Menon Purpose – The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Design/methodology/approach – Hypotheses based on the notion...
