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Keywords: Contractual services
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Journal Articles
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2288–2318.
Published: 10 October 2024
... and switching intention in a contractual service setting. Design/methodology/approach This paper first examines the content of 119 price increase letters from electricity suppliers in a qualitative pilot study. The main study then tests our research framework with 552 respondents using a 2 x 2 x 2 between...
