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Keywords: Convenience
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2213–2236.
Published: 04 November 2014
...Vaughan Reimers; Fred Chao Purpose – The purpose of this study is to determine the role of convenience in a recreational shopping trip. In an effort to address the shopping strip’s forfeiture of market share to the mall and the Internet, retail planners have utilised a variety of intervention...
