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Keywords: Convergent validity
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Journal Articles
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1942–1952.
Published: 14 November 2016
... practice in marketing in general. Design/methodology/approach The paper is conceptual, based on interpretation of measurement theory. Findings The paper shows that, at best, Rossiter’s mathematical dismissal of convergent validity applies to the completely hypothetical (and highly unlikely...
