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Keywords: Coping strategy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1778–1801.
Published: 03 August 2018
.... In Study 2, the core conceptual model was empirically tested with data from members of three different co-ops. In Study 3, a coping strategy was integrated into an extended model and empirically tested with a new sample of co-op members. Findings Ostracism is present in co-ops and “poisons” crucial...
