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Keywords: Corporate communication
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 563–565.
Published: 03 April 2009
... structure of your message. This book by Cees van Riel and Charles Fombrun presenting the essentials of corporate communication (CC) fulfils the requirements of these three fundamental “commandments” and is therefore not only a very professional but also an easy and delightful lecture for experts...
