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Keywords: Corporate policy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (5-6): 413–418.
Published: 01 June 1998
... shareholder wealth, which may mean the adoption of a marketing orientation as a tool to gain competitive advantage. Corporate policy Ethics Marketing philosophy Social responsibility Stakeholders The only proper goal of the managers of a business is to maximize the owner’s wealth while acting...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (1): 95–103.
Published: 01 January 1986
... product development. States that the marketing accountant, through the provision of relevant and timely data, is starting to ensure such feelings and misconceptions are becoming less commonplace. © MCB UP Limited 1986 Corporate policy Finance Marketing accountant 95 The Marketing...
