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Keywords: Corporate privacy responsibility
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Journal Articles
Managing consumer privacy concerns and defensive behaviours in the digital marketplace
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
...) from online shopping consumers. This study used partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) techniques to empirically examine the proposed relationships. Findings A lack of corporate privacy responsibility and regulatory...
