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Keywords: Cost‐based pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 27–48.
Published: 08 February 2013
... cost‐based pricing, which actually is a pricing practice. Whereas the framework includes most of the widely used price strategies that are available in the literature, it may not do justice to more specific pricing models that appear in the normative pricing literature (see Gijsbrechts, 1993...
