... 02 2016 17 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Personality Crisis management Corporate reputation Trust Corporate misconduct Questionable corporate behaviour is often subject to scrutiny, and any...

... Corporate communications Crisis management Such long‐term adverse publicity inevitably affects an insurance company’s reputation, generating many implications for its marketing consequent to the crucial role of trust in the financial services area (Devlin, 1998) and consumers’ lack of information...

.... Past studies of crisis management have shown that there are several organizational and environmental variables which can determine a consumer′s inclination to return to products involved in harmful incidents[ 1 , 2 ]. During a product‐harm crisis, the market often receives negative information...